TINHUA HSIA  TINHUA HSIA  
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TINHUA HSIA  TINHUA HSIA  
 Work     About    ︎   ︎

Two Rooms (LA)


From the Two Rooms website: Two Rooms is the culmination of Lauren Lee’s ten year career in the music industry. After working in artist management, talent buying, event production, and nonprofit work, she drew two conclusions that made her quit job after job:

There is a prioritization of profit over people, and a prioritization of profit over craft.

However, she had also seen people do it right. She was inspired by communities like 143, Kids of Immigrants, The Basement LA, Traktivist, and other culture defining brands put their community first while never sacrificing the quality of their art.

She also noticed the impact independent events in LA had in influencing the culture at large - these moments, autonomous in their creativity, could become centers of influence in the media center of the world.

I design flyers regularly for Two Rooms events taking on Lauren’s inspiration of 60s/70s era Bill Graham concert posters, as well as experimenting with new styles for Two Rooms identity.