In 2018 I joined RADII, a new media company/consulting firm that covers the young voices of China. My role was to find engaging, creative ways to translate a broad range of voices coming out of China’s pop culture for Western audiences. I helped develop short-form content, took over every single social media channel and grew our following 5x with only organic tactics. I created ortiginal graphics out of editorial content, curated social media shares, and helped launch two explainer video series: We Tried and Slang Dynasty. 

In 2019 we also threw a concert in Los Angeles, bringing China’s music to the West Coast. I came up with the video idea for me and our headlining artist Bohan Phoenix to try LA’s spiciest tacos. Both of us are pretty seasoned pepper pursuers so it was actually pretty chill. A few days later we sold out El Cid. Years later Bohan and I would end up as roommates.